The BIMI learning hub
BIMI guides.
Made a little clearer.
Start with the essentials or go straight to the details. Every guide begins with the short version, then helps you go deeper.
Getting ready to implement BIMI? Start with the BIMI requirements checklist, then compare your setup options and free BIMI tools.
12 guides
What is BIMI?
A recognisable logo. An authenticated email. Get to know the idea that connects them.
Explore guideHow BIMI works
Follow a message from your sending service to a recognisable presence in the inbox.
Explore guideBIMI benefits and limitations
What BIMI can do for recognition and trust, and which claims deserve a closer look.
Explore guideSPF, DKIM & DMARC, explained
Understand the foundations of BIMI, one plain-English question at a time.
Explore guidePrepare a BIMI-ready logo
Turn a brand asset into a small, crisp, compatible inbox logo.
Explore guideVMC vs CMC: choose your path
Compare verified, common, and self-asserted marks without getting lost in terminology.
Explore guideUnderstand the BIMI DNS record
Read the record, understand its tags, and avoid common publishing mistakes.
Explore guideGet BIMI
Choose between two options: Red Sift’s free guided BIMI Maker tool, or preparing your domain, logo, and evidence to apply directly to a certificate authority.
Explore guideWhere does BIMI work?
Understand provider support, certificate rules, and why experiences vary.
Explore guideWhy isn’t my BIMI logo showing?
A calm, ordered approach to finding the missing link in your BIMI setup.
Explore guideKeep BIMI working after launch
Plan for certificate renewals, new senders, hosting changes, and rebrands.
Explore guideYour BIMI team playbook
A shared playbook for marketing, design, IT, and brand teams.
Explore guide