The direct answer
BIMI selectors can support different logo configurations, but the sender must select them correctly and receivers must support the arrangement. Do not assume universal per-message logo control.
What needs to support the selector?
Ask your sending platform how it applies a BIMI selector to outgoing messages and how that choice is authenticated. Then check the target providers’ behaviour. Publishing several records alone does not prove a receiver will choose the one you intended.
Also ask the issuer how each mark and domain will be covered. A new seasonal design should not be assumed to fall within existing certificate evidence.
When is a simpler rollout useful?
If your priority is reliable core-brand recognition, start with a documented default identity and tested sending streams. Add variations only when there is a concrete brand need and a supportable delivery path.
For each variation, keep the selector, artwork, evidence and test result together. This makes it easier to find a mismatch and prevents an experimental campaign logo from becoming an unexplained long-term configuration.
Sources & further reading
Provider guidance checked on . Requirements can change; check the original guidance when implementing. Planning checklists and examples are BIMI World’s editorial suggestions.