The direct answer
For Gmail’s BIMI preparation process, convert lettering to vector outlines. Google’s instructions exclude text objects and external file links; a wordmark looking correct with a local font installed is not sufficient.
What changes when text becomes outlines?
The visible letter shapes become vector artwork rather than instructions to draw text using a font. Google’s detailed SVG instructions point designers to Illustrator’s Create outlines feature for this purpose.
Keep an editable master separately before conversion. The final BIMI asset should be treated as an exported deliverable, so a later spelling or design change can be made from the proper source rather than by improvising edits to the validated file.
What should I review after conversion?
Compare the exported wordmark with the approved design. Check spacing, counters, small details and legibility at avatar size. Conversion should preserve the mark rather than become an opportunity to redesign it.
Then validate the exact SVG and confirm it is the artwork intended for the certificate process. Outlining letters addresses one requirement; it does not automatically make every other SVG feature compliant. Keep the exported filename and approval together in the handoff.
Sources & further reading
Provider guidance checked on . Requirements can change; check the original guidance when implementing. Planning checklists and examples are BIMI World’s editorial suggestions.