The direct answer

A checker evaluates the inputs it can see. It cannot guarantee how every recipient’s provider will authenticate a particular message or decide to display a logo.

What did the checker actually test?

Read the result’s scope: some tools inspect DNS, others also retrieve assets or evaluate certificate evidence. Save the checked domain, timestamp and individual results instead of only a green overall badge.

A result for the organisational domain may not describe the subdomain used by a particular sender. Likewise, a record lookup cannot establish the authentication outcome of a message that the tool never received.

What evidence closes the gap?

Send a real message through the intended service and inspect it in a supported recipient environment. Collect authentication results and note the provider, app and account context.

Compare that evidence with the checker output. If configuration and message checks succeed, investigate provider-specific display conditions and processing. Use the test plan to keep these layers separate and avoid random DNS changes.

The complete guide

Why isn’t my BIMI logo showing?

A calm, ordered approach to finding the missing link in your BIMI setup.

Read the guide

Sources & further reading

Provider guidance checked on . Requirements can change; check the original guidance when implementing. Planning checklists and examples are BIMI World’s editorial suggestions.

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